Ian Edwards - Director

Ian is one of the leading practitioners in the UK. He holds a Master of Science Degree in Social Research and Evaluation and a Diploma in Traffic Accident and Safety Management.  Ian qualified as a driving instructor in 1988 and on his last 5 check tests has been assessed as a grade 6. He was a member of the Hermes Project; an EU funded project looking at the development of coaching skills for driving instructors.  Ian speaks widely on coaching and is a guest lecturer on the University of East London's Coaching for Driver Development course.  

Ian's interests relating to driver education include:

  • The role of self-assessment
  • Implementing the Goals for Driver Education
  • e-learning
  • Coaching skills
  • Dyslexia
  • Using social research methods to evaluate road safety interventions

Upon qualifying as a driving instructor Ian worked in a local instructor partnership until 1994, leaving to open and operate his own company specialising in instructor training.  In 2000 Ian joined Doncaster's Road Safety Unit where he developed a number of schemes for young people including a wheel chair users course linked to the Duke of Edinburgh Scheme.

In 2001 he moved to Kirklees Metropolitan Council to manage the delivery of the National Driver Improvement Scheme across South and West Yorkshire.  During this period Ian developed and evaluated the Kirklees Enhanced version of the DSA's Pass Plus course the outcomes of which won a Prince Michael of Kent Award and led to the DfT commissioning research into the use of driver workshops in driver education.  He was also heavily involved in the development of a driver training strategy for Kirklees which won an Institute of Civil Engineers Award (Yorkshire and Humberside) in 2005 for innovation.  Over this period Ian served for 3 years as a member of the management group for the Association of National Driver Improvement Scheme Providers.

In 2006 Ian left Kirklees to join a national driver training company as their Director of Education, in this role Ian oversaw the design and developed all elements of curriculum including: 11 e-learning modules, an instructor training programme and an e-based learning management system.  In 2007 Ian was promoted to Managing Director of their business to business arm.  In this role Ian developed the Thames Valley Police Young Drivers Course, the first driver retraining course in the UK to use e-learning.  Ian also acted as the lead consultant in the development of a worldwide management manual for a major pharmaceutical group looking at occupational road risk.  In 2008 Ian become a Transport Consultant and started the development of eDriving Solutions.  As well as the development work he does for eDriving Solution Ian's current projects include: an evaluation of a pre-driver scheme, the evaluation of a post-driver scheme and an international project looking at managing occupational road risk for a multinational company.